Customer Segmentation

What is the main goal for this project?
The goal of this project is to enhance our marketing campaigns through re-evaluating our customer segmentation. We would like to implement cutting edge technology to analyze our customer segmentation, relative to each of our products and services. From the analysis, we hope to gain insights that will enhance our strategy and help us refocus our product/service marketing.

• Improving pricing and risk selection.
• Identifying trends and potential predictive mitigation strategies.
• Developing more sophisticated products and pricing models.
• Submitting recommendations based on the analysis.

DUTIES AND RESPONSIBILITIES
By the end of the project:

• Current industry standard approaches to Data Analysis and Data Visualization techniques.
• Unsupervised Machine Learning techniques, Clustering
• Outlier detection and anomaly identification in the data
• Understanding of variables that affect the accuracy of the model.
• Identification of areas for future improvement of the model.

Final deliverables should include:

• All source code.
• A written report explaining the design process and outcomes.

SKILLS TO BE DEVELOPED
As part of doing this project, interns can expect to be upskilled on below:

• Energy Management systems, Reinforcement learning algorithms like Q-learning.
• Python, Machine learning.